Google Lens brings visual search to YouTube Shorts videos

Google Lens brings visual search to YouTube Shorts videos

New Google Lens integration allows YouTube Shorts viewers to search objects, landmarks, and text within videos, creating SEO opportunities for marketers. Google has launched a game-changing update by integrating Google Lens into YouTube Shorts, a move that enhances visual search within short-form videos. This new feature allows mobile users to search objects, locations, and text simply by pausing a Short and tapping into the Lens tool. The development signals a major step in the evolution of visual-first content and introduces a range of possibilities and challenges for content creators and marketers alike. How Google Lens in YouTube Shorts works The functionality is designed with simplicity and interactivity in mind. When a user pauses a YouTube Short on their phone—whether iOS or Android—they can activate Google Lens from the top of the screen. This opens up a visual search overlay where they can tap, highlight, or circle items of interest. Lens then analyzes the selection to deliver re…